Course Description

Build a Web Analytics Framework to Meet Your Goals

Web analytics is vital to the health of your online marketing efforts. Launching a website or campaign with analytics in place enables you, as an online marketer, to assess performance against your goals, and make important optimizations where necessary.  A digital marketer that understands how to collect, review and draw insights from data can be calculated in their efforts and design the best strategic marketing game plan for success.  This course is designed to help you understand what data is available from your website, social networks, and advertising campaigns, and from this gain insights which will feed marketing decisions.  You will learn what to measure, how to measure and extract the data, and how to interpret the results.

Course Details

  • This course is the third Fundamentals of Search Engine Optimization (SEO) and Marketing Analytics program and is delivered fully online.
  • This course is 4 weeks in duration.
  • This course consists of four engaging learning modules with fixed deliverable deadlines.
  • The course week starts Tuesdays and ends Mondays.

Number of Units: 1.0 graduate level extension credit(s) in semester hours.

Who Should Attend: This continuing education course is intended for professionals seeking to expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness, sales, and online customer engagement through content creation strategy.

Course Materials: All materials shared within your online course.

Technical Requirements

Prerequisites:

MKT-X830   SEO: Principles and Onsite Optimization

MKT-X831   SEO: Offsite Strategies

Course Options

Course Date Units Price
MKT-X832 – 004 14 Mar 2023 – 10 Apr 2023 1 $315

SEO: Web Analytics

14 Mar 2023 – 10 Apr 2023

1

$315

Online Fixed-Date

Online

Cody Bollerman

This course is not available for individual enrollment. To register for this course you must enroll in the Fundamentals of Search Engine Optimization (SEO) and Marketing Analytics Program and must be purchased in a bundle format with all courses in the program.

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the Online Orientation and your online course.

Request Information

What You Will Learn

  • Identify performance goals for your website
  • Develop a measurement strategy to monitor performance
  • Articulate elements of Google Analytics tracking, segmenting, and navigation
  • Extract web analytics data for visualization and interpretation purposes
  • Analyze data to optimize and improve your website to increase and retain users

Instructors

Professional development courses offered by the University of San Diego's Division of Professional & Continuing Education are taught by faculty that possess a depth and breadth of academic and real-world professional experience.

Why USD?

PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. Contact us today to learn more.

Informative Stats and Facts

600+

Number of high-quality, career-building courses to choose from

50+

Number of in-depth, innovative, and relevant topics

25+

Career advancing certificates

Learning Method Information

Courses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational.

Online Fixed-Date

Online Fixed-Date: Online fixed-date courses offer a convenient, yet rigorous style of learning that enables you to collaborate with your instructor and other students in a shared, online learning environment. These courses have fixed start and finish dates, but as an online student you will have 24/7 online access to your classroom assignments, syllabus and course resources. Our online fixed-date courses allow you to work on your assignments anytime, although you are required to complete the assignments by specific dates.

How is the learning structured? In an online fixed-date course, you and your classmates will proceed through the curriculum together, collaborating in a shared learning experience. Each online fixed-date course is asynchronous, meaning that you can work on your assignments anytime, although required to complete the assignments by specific dates. The course is designed with learning modules where all of the content is grouped into weekly assignments. Each module covers one or more topics. Within each of the learning modules, you can expect the following components:

  • Module introduction that outlines what you can expect to learn in the module.
  • Required readings (textbook, articles, journals, etc.) and presentations (audio and/or video).
  • Assignments with due dates (which may include: written assignments, journal entries, research, blogs, etc.) based on the readings and presentations.
  • Discussion forum where you answer prompts from the instructor and interact with your classmates.
  • Module conclusion to review the topics and what you should have learned.
  • Typically, there is a final project, paper, or exam due in the last module that culminates all of the topics covered in each of the learning modules. You'll find that the design of the learning modules has a rhythm to help you manage your time in the course.